Create a long term customer relationship with cross sell and add on opportunities.ġ8 HP Ink Technology Migration from Drop on Demand to Cartridge Swatchbook with Media Samples Ink Options Ink Cost Calculatorġ9 Basics Fundamentals for understanding coatings and substrates Substrates type of medium: paper cardboard film coated paper, etc. Support with high profile marketing,floor plan equipment and incentive sales tools. Leverage the financial tool to increase revenues through supplies and service tie in. 71% Corporate management % Purchasing Management.16%ġ2 Mode of Operation Growth.60.3% Flat % Decline.10.7%ġ3 Current Players / Opportunity Market space dominated by Videojet (Addressing) Scitex (Printing / Addressing) $100 + Million in Equipment, supplies,service Technology changing from drop on demand to HP Merlin, Intelligent indicia/barcode requires higher resolution, 4-state bar code Promo $ shift from Telemarketing to direct mail (do-not-call)ġ4 Secap Strategy Train and educate selected dealers to penetrate this market sector with a unique value proposition combination of product and operating finance tool. 3.3% Engineering/Construction.2.9%ġ1 Decision Making Influence In Plant Manager. 2 Objective Skills and knowledge to effectively market, sell and compete in the high production arenaģ Training Agenda What is it? Why this solution? Benefits of the Secap Jet 1 Who is buying Target markets/customers In-plant market ROI Secap Financing Selling and prospecting tips Sales survey/needs Analysis Equipment specs and features Hands on training Demonstration Test Configurations and pricing Competition Software Review Test Q & AĤ What is it? The Secap Jet 1 addressing system: High production PrintStation Developed for customers with demanding requirements Designed to improve productivity Reduces the amount of manual intervention.ĥ Why this solution? Offers customers more flexibility for their unique applications 3, 4 ½ or 6 print area base Feeder options standard friction, friction with dynamic rotation or high capacity UltraFeed feeder Optional Heater/dryer Optional 9 standard conveyor or 9 UltraSort conveyor Optional In-line tabber/stamp affixer/labeler/repositional notesĦ Benefits of the Secap Jet 1 Print System Great price and excellent value Easy integration High quality imaging and accurate registration Casters for easy reconfiguration Sophisticated electronic controllers PCL controlled system Reliable and proven customer support and serviceħ Who is buying 1 st time into ink-jetting Production business growth High resolution/graphical business Minimum operator skills environment Productivity increase requirements Feeder/media flexibility needsĨ Target Markets Mid-Large entities Printers & Publishers Direct Mail Houses In-Plant Operations Corporations Educational institutions Financial organizations Government entitiesĩ Target customers/prospects Owners of direct mail business Production manager Operations manager Distribution manager Information Systems / Technology Mailroom managerġ0 Market Sector In Plant Opportunities Education-School Districts,Colleges,Universities 23.8% Manufacturing Co.19.9% Government-Federal,State,Local % Finance,Insurance.8.5% Publishing.8.1% Non Profit/Associations.6.5% Hospital/Medical.
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